Out of a global population of over 7 billion people, nearly 6.5 billion individuals have access to a mobile phone. But only 4.5 billion people have access to toilets! While clearly the marketplace forces behind cell phones are considerably stronger compared to forces behind toilets, it does raise an interesting discussion about personalized mobile phone cases.
It all started with consumer demand for cell phone accessories. Initially the emphasis was on developing sturdy, functional covers that would protect the often expensive investment that's a smart phone. But what led to the feverish interest in personalized mobile phone cases?
As with most products that provide supplementary value to some more functional, valuable product, consumers want to maximize the impact of the additional purchases. So while the simple protection offered by a traditional accessory is useful, it clearly wasn't offering around personalized cell phone cases could.
When everyone around you has either exactly the same phone, or perhaps an extremely similar one, there comes an excuse for differentiation. Even though it isn't feasible to have manufacturers produce objects of wildly different shapes and sizes, personalized cellular handset covers are conveniently found.
Prior to the smart phone revolution everyone had different phones. Some had red covers, some had white covers and each once in a while, a phone had a camera. The differentiation of the consumer's making decisions had to be replaced by personalized cellular handset cases.
Because when every single phone has the processing power a space shuttle in the 60s, personalized mobile phone cases can define why is your mini super computer yours. They might say no two iPhones are identical, but they certainly look it before they're unlocked.
But of course simply differentiating between two phones is just serve half the objective of personalized cell phone cases. Another half being, obviously, the platform personalized cellular handset cases provide a user with for self-expression and storytelling.
If you're the new guy within an office and also you aren't quite sure how you can break the ice, it might help if the rest of your team instantly were built with a sense of your style, your interests as well as your personality. And that is where personalized cellular handset cases begin to offer users so much more than the high quality protection and functionality they're noted for.
Whether it's a favorite team, a much loved show or perhaps a unique design, the creation and discovery of interesting art makes for great individuality. And when it can be used as decorative protection in the way personalized cell phone cases can be, then the added value is enormous.
Indeed, the storyline of personalized cell phone cases is indicative of a market trend that's plain for those to see. While we haven't defined a market for accessible toilets, the mass profusion of mobile phones and the incredible variety of accessories which go with them indicate that why is a product valuable for consumers, is the chance to really define that product in a manner that makes it unique to every consumer.